As per Ad Personam's own description:

"We are a modern civic medium run by young and ambitious journalists. We create a platform for the free exchange of ideas avoiding the mistakes made by traditional media. Our materials are free from partisanship, bias or manipulation. We focus on current and pressing issues affecting our society."

The design:

My task as the lead graphic designer of the AdP team was to create not only the logo, but also a set of versatile, recognisable and reusable templates for the team of journalists to use. I also created the designs for broadcast assets, backgrounds, internal brand elements for team communication, and motion graphics. 

The brand mark represents a modified Venn diagram, with the two circles representing a field of dialogue with a common part in the middle. It stands for the discussion and consensus that Ad Personam strives to popularise in the world of politics in Poland.